ZTA began an association with Susan G. Komen for the Cure in 1992 when it became the first national sponsor of the Race for the Cure’s National Series Breast Cancer Survivor Recognition Program. Since that year, ZTA has continually served as a national sponsor of the Survivor Recognition Program.

ZTA provides the signature pink T-shirts and caps for participants to wear during the race. As part of the Survivor Program, ZTA also provides pink “In Memory Of” and “In Celebration Of” back signs for participants to wear during the Race for the Cure events so they may race in honor of a friend or loved one. The ZTA Foundation also provides an educational item for each Race participant, such as the ZTA Breast-Self-Examination (BSE) Calendar Reminder Stickers.

On behalf of ZTA, the Foundation has donated more than $2 million to Komen for the Cure since 1992. Additionally, more than 5,000 Zetas volunteer in excess of 50,000 hours each year to support the more than 100 Race events nationwide. Zeta Tau Alpha facilitates its local efforts through a ZTA Race Representative at each Race.

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In February 2004, the ZTA Foundation was pleased to announce that THINK-PINK!^® became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects.